HOW TO WRITE GREAT WEB COPY   How often do you get excited to visit a website only to find out that it isn't beneficial? Often, the website design isn't the problem. It's just that the writing doesn't pique your interest or make you feel like you could be a part of it. You're back to surfing the web after a while and probably never come back. Too often, killer web copy is the only thing missing from a good website. It isn't easy to describe, but you'll recognize it when you see it. It's noticeable when it's missing. Let's…