Successful ways to boost your online sales during the holidays One of the first lessons you learn as a retailer is how critical high holiday sales are to your company's existence. Holiday e-commerce can make or destroy a business, providing businesses with a safety net to keep them afloat when circumstances get rough.As a result, it's a good idea to do everything you can to optimize your website for holiday sales, especially on days like Black Friday and the days leading up to Christmas.All marketing, sales, customer support, and user experience (UX) parts must perfectly sync throughout the holiday season.Using…